Kids and Advertising

To follow Penny's lead...

from "What to tell your kids about advertising"

Cameron Diaz has pimples. Hamburgers only look juicy on TV because they're slathered in Vaseline. The cool kid isn't just hanging out playing a game on his cellphone -- he's a Sony guerrilla marketer, paid to make a product look desirable. These are the sorts of insider scoops media expert Shari Graydon offers in her new book, Made You Look (Annick Press) -- a snappy, kid-friendly tour through the world of advertising, covering everything from the industry's origins to its latest tactics and culture jamming.

The full title of Graydon's book is Made You Look: How Advertising Works and Why You Should Know. It is geared towards 8 to 13 year-olds--kids who are old enough to be media savvy. Adults may learn a few things from this book as well!